In the first half of 2021, the number of app users of Android OS and iOS users TOP 10 is 30,237 million, which is getting bigger every year. As the mobile app market grows, companies use my app users who use my app, that is, by understanding the 1st Party Data, making it difficult to know whether my growth is due to the growth of the entire market and I am really good at it.
In order to drive the growth of my app and gain insights, I need a macroscopic insight that penetrates the complexity of the market and the most sophisticated detailed indicators of each app by comparing my apps with objective data based on objective data.
Today, we are focusing on the functions of the mobile Index Insight, which presents standardized reference points in the mobile market, and what is the data that workers are careful for for the growth of the app business, and companies that lead Korea such as Samsung Electronics and CJ are mobile mobile. Let’s see how you use the data platform.
What are the mobile data that work focus on these days?
What data do each job group focuses on?
Let’s take a look at how to use the actual mobile dex Insight, and how to catch business opportunities and use it for actual work efficiently.
First of all, if you look at the number of users of Dex, a mobile -specific mobile -specific mobile group, you can see that marketing job workers use the most in mobile app data with 2,340 marketing, 1,650, 687 HR, 618, and 593 sales.
� Marketing job group: Focus on the ranking of industry consumption
The most common data of marketers is the ranking of industry usage. By ranking industry, marketers can identify the number of users, new installations, time ranking charts, and detailed users by gender/age.
The number of users in the industry and the user time ranking can be used to determine the location of the company’s app in the usage data. In the case of comparison of the company’s app, competitive app, and industry, it is an indicator of whether the new users are increasing than usual this month, thanks to the promotion, and whether the entire industry has increased. Demographic usage rankings can be identified for each age/gender, allowing you to secure the data you need for promotional targeting settings.
The data can be used immediately in the marketing campaign, which helps marketers quickly catch the market flow and trends.
� Planning position: Active use of sales trends by app market
For data for the app market, Mobile Dex Insight is the only one in Korea to provide data from three App Market companies (Google Play Store, One Store, Apple App Store). Although the ratio of Google Play and Apple App Store is high, the one -store has been active in various discounts and fees, and has grown in the 13th consecutive quarter, and has recently surpassed the trading volume of the Apple App Store.
Planners can check various data such as sales volume by market, in -app sales data by app, category and publisher sales analysis, and can identify the growth status in the entire app market and establish promotional strategies for each market.
In fact, the B game company planner is to launch the app in the one store, ‘App Market Analysis’ data
In addition to monthly sales and size, Google Play and the Apple App Store were identified and used to establish the app launch strategy to make successful launch.
In the case of C game company planners, the comparison of comparison of competitive app sales after the launch of the app, check the sales market with competing apps, and check the trend of ARPU (average payment per user) to compare and compare the performance with competing apps. It was very helpful to get.
�Transperament: Focus on comparative analysis with competitive apps
In the case of the sales force, we are actively using the insights from comparing competitive app data. By comparing/analyzing usage data, usage rate, loyalty, and depreciation rate, it can be used as a sales point by identifying its own competitive advantage and estral elements when operating. In addition, you can grasp the beginning elements and derive complementary points by analyzing the outdoor customer analysis.
An official of D -fashion company has the same number of users with competing apps, but used Dex, a mobile, to compare detailed use. Various comparison indicators, such as how much the actual user ratio (usage rate) is among the installers in my app and competing app, and how different the loyalty to the competition (average usage time and day per person) and how much loyal customers are. Based on this, I was able to draw up my app improvement.
Use of ‘Mobile Data Platform’ as a corporate case
If so, let’s take a look at what kind of data the companies are focusing on in practice through the use of the “mobile data platform” by companies leading Korea.
Mobile Index Insight is used by about 2,500 companies, including domestic large companies, and rapidly identifies market trends and creates business opportunities. Lotte Group shows the largest number of users, followed by Samsung Group, Kakao Group, and CJ Group. In the same group, experts can see that they use a variety of mobile Dex according to their business models.
First of all, users of Samsung Electronics are looking at the most social commerce/open markets, used transactions, and messengers. It is thought that we are monitoring the flow and trends of the overall mobile industry as well as the business related market.
CJ Group includes core business apps for each subsidiary such as ‘video streaming’, ‘makeup/cosmetics’, ‘comprehensive shopping’, ‘movie’ industry, ‘TVing’, ‘Olive Young’ and ‘CJ On Style’ We are showing high interest in the industry.
Shinsegae Group is monitoring the distribution industry such as ‘General Shopping/Home Shopping’, ‘Social Commerce/Open Market’, ‘Mart’ and ‘Food and Best Sales’.
In the case of Lotte Group, you can see that marketing trends will not only be missed through social media industry inquiry, as well as affiliates such as ‘SNS/Community’, ‘Coupon/Point/Gift Certificate’, and ‘Fuel’.
The IT company also showed interest in different sectors according to its flagship business.
First of all, Kakao Group showed the most interest in industries including Kakao Talk, Kakao Bank, Kakao Game, and Kakao T. Of course, as we have recently served Odin, which ranks first in Korean game sales rankings, we have been using a lot of use in role -playing games. This shows that each subsidiary will continue to monitor related industries.
Naver also showed the most interest in industries including Naver’s representative apps such as ‘Internet/Browser’, ‘Manga/Web novel’, ‘Social Commerce/Open Market’, ‘Messenger’ and ‘Fandom’.
Next, NHN Group has the most inquiries mainly on the ‘remittance/payment’ sector, which includes ‘casino/board/strategy’ game and ‘Payco’, among the main businesses.
NCSOFT also showed a lot of interest in the ‘role -playing game’ category, which is a traditional business area, and the fandom industry, which includes the entertainment app Universe, which was launched in July.
By using the industry’s trend data provided by Mobile Index INSIGHT, you can identify objective indicators such as the number of users by industry, annual growth, and the use of age -specific industry. In addition, you can check the various ranking charts such as real -time game sales ranking, rising ranking, game category sales, and ARPUs (average payment per user). It is easy to understand the issues quickly.
Combination with 1ST Party Data, extension of infinite marketing opportunities
Why do customers who have their own 1ST Party data actively use Mobile Dex Insight?
In order to grow business and maintain sustainability in infinite competition, it is important to closely observe and respond to market trends and competitors’ movements. Companies are trying to get insights to the market and competitors by securing the 1st Party Data through the Customer Data Platform (CDP) and further up to the 3rd Party Data.
So how can the 3rd Party data provided by Mobile Insight Insight help companies?
1. You can read the market trend.
From the point of gross hacking, the 1st Party Data can track all of its activities and get insights through secured data, but use it for continuous marketing activities, but to bring new customers for the growth of business and to bring out strategic insights considering the competitive environment. There is difficulty.
2. You can get insights to your competitors.
In today’s complex competition, it is very difficult to identify the movements of major competitors and to develop a response strategy quickly. If our company’s earnings have improved, it is difficult to see whether it is the performance of the 카지노 business or the growth of the market itself.
In addition, if our customers have increased, they cannot find out where they came from where they came from, and where the customers were reduced. If you can respond, you will be able to respond realistic and effective.
3. Helps to secure new customers and expand sales.
The basic purpose of the business is to create profits and promote sales. It is very important to analyze the data of consumers who purchased a company’s products or services and reflect them in future marketing strategies.
However, it is not easy to find an object to apply a new strategy. In this case, if you find the LOOK A LIKE AUDIENCE of existing loyal customers through 3rd Party Data and develop marketing activities for them, you will be able to find prospect customers to increase marketing efficiency and increase sales.
What criteria should we choose from the mobile data platform?
1. Is it the largest scale in Korea?
In order to get insights through the analysis of the entire market, we need to worry about size. Mobile Index INSIGHT is based on the largest 35 million ultra -high resolution DMP in Korea, so data accuracy is much higher than the general sample survey or panel investigation method. In fact, about 2,500 companies and 7,000 experts are currently using mobile Dex Insight, and Insight Report is cited by 400 times a month from leading domestic and foreign media.
2. Do you provide more than three app markets?
To get an objective insight through the data, you need to be able to check the data of more than three app markets, including Google Play Store, Apple App Store, and One Store. Mobile Index INSIGHT provides all three data data, and can check various data such as market sales by market, in -app sales data by app, category and publisher sales analysis. It is possible to establish a promotional strategy.
3. Is the absolute amount of data?
3rd Party DMP data requires other competitive apps to analyze data at the 1st Party Analytics level. From various usage data to market data of more than 30,000 apps, these numerous data can only be found in Mobile Dex Insight.
4. Is it excellent for usability?
Data should be easily used by practitioners who need to use this, and they must be able to get insights through intuitive UI. Mobile Index INSIGHT can be used immediately to establish a marketing campaign and business strategy that compares and offers business data that seems to be complicated and difficult, intuitive and easy to understand.
Mobile Index INSIGHT has been able to become a major mobile data platform in about two and a half years since it was introduced to the market. In recent years, the number of monthly users (MAU) has surpassed 150,000, and has played a role in the mobile app data market.
As the mobile app market grows, the platform market, which provides 3rd Party Data, is also growing. Users who want to use the platform should look at what’s essential data for the growth of my app, how much accuracy and objectivity of the data, and how they are giving insights that can be used directly for practical use when using the platform.
[About Mobile Index Insight]
Mobile Index Insight is Korea’s largest and only DMP -based mobile app intelligence platform using 35 million ADID. You can also check all the audience data necessary for the most vast and accurate insights and marketing execution for the mobile app market.
Contact info
Mi_help@igaworks.com
Yesterday, Maruyun’s TwitCasting
We have appeared as a guest in the “Anne -san Movie Club”.
The subject was Willie Wonderland.
I was talking about a movie for the first time, so I put together my own impressions of the movie.
I couldn’t speak well during the twitCast, so I’d be glad if you could see the summary if you like.
I was very worried that I was writing something wrong when I looked it up again. If you are told, I will follow you.
It’s an aunt’s shit.
Wikipedia explaining the work by Willie’s Wonderland
English version and details are abundant here
Consideration of “Willie Wonderland”
~ Nevada of the stage-
The town of the stage is Hayes Building, Nevada
First, Nevada is one of the world’s leading sightseeing spots, Las Vegas, where recreational facilities such as casinos are gathered, and the entertainment industry and tourism are the main industries. However, the economy continued to decline, and the unemployment rate was 6 %, high in the United States. It is an area where the gap between rich and poor is intense.
Nearly 30 % of the population is Hispanic residents and colored people from Latin America, and there are many religions other than Christianity. Among them, there are about 1 % of Jewish followers.
Jewish Americans have a high ratio in the retired society of adults.
The Haze Building is drawn as a rural town in the work. Looking at the scenery and scenes, it is not visible to a rich city.
The house where the heroine liz lives is a traila house. The trailer house is regarded as the image of low -income and poor people in the United States, which can be explained that Liz is its home environment.
The background of the Animator 2x in Way Listed Wonderland
It is good that Tex Macadu, who gained status and reputation, acquired the restaurant, but closed the restaurant without suppressing the violence of Animatoro Niks. As a result, Animator 2x wanders in the city and attacks people.
He was pursued the city from the complaints of the injured, and in his subordinates, he had a partnership to monitor the city with his best friend Jed, a sheriff, 카지노사이트 and a sheriff with a sheriff in his subordinates to trade with Animator 2xes. Is doing.
I wondered if the security office equipment was aged, but I wondered if it was a deserted town, but the security office is for monitoring animatro 2xes, so there is no need for the latest equipment. It may be.
I think that the Eloise sheriff who traded with Animator 2x for the city, feed and monitors the role of monitoring is full of justice. So I picked up Liz and raised it.
It is her motherhood that she puts a stuffed animal on her straw sleeping in her childhood scene.
It may have been sandwiched between love for adoptive women and mission to the town.
However, Liz is not grateful for the adopted mother’s feelings.
It can be said that it is inevitable because he lost his family due to his adoptive mother’s strategy.
Regarding the cleaning staff who plays Nicholas Kage, his actions are typical “autism spectrum” symptoms.
This symptom is a type of developmental disorder that is characterized by the fact that the instinctive -oriented orientation is highly prioritized to prioritize your interest, method, and pace.
Apply the symptoms of the autism spectrum and the actions in the work.
I prefer to be alone ← Status at the time of appearance
Passive attitude interpersonal exchange ← Accept a request for cleaning without doubt
Understand at face value ← Makadu always rests, so I always rest.
I’m not familiar with humanity -I don’t hear Liz’s words that I came to help
Strong interest in certain things ← Pinball games
Repeating the usual movements ← Change clothes, drink energy drinks, play games
Having a huge knowledge of the area of interest ← cleaning technology
There may be some exaggeration, but I also tend to have autism spectrum at work.
I was convinced of my experience because I was in contact with my colleagues and matched their actions.
Movie COMIC has been released in the United States
As the previous day, the person in Animatoro 2x is told
According to it, the people in the animator 2xes
They were all those who were seriously wounded in their hearts, committed murder and were sent to a psychiatric hospital.
On the other hand, Nicholas can imagine that it is a wealthy from the car he owns.
It is interesting to think that it was a battle between a person who was approved and loved from the surroundings in an economically rich home environment.
Battle between social disabilities tells you that it is important to sublimate the difficulty of living in a good direction to end with the victory of those who can extend your handicap as an advantage. Maybe.
The difference between those people who can live as a genius or fall as an abnormal criminal is that there will be differences between home and community environments and rich and poor, so it is not necessary to clear up the word self -responsibility. 。
By the way, it is painful to think that it is a flip of the desire to be loved by a person who was not satisfied with social needs due to the difficulty of living.
It will continue because it is long.