Birth of luxury goods

-The birth of icon

Louis Vuitton, Hermes and Chanel are considered to be the world’s three largest luxury goods. Unlike Louis Vuitton and Hermes, who was born in the hands of craftsmen in the 1800s and raised the brand, Chanel was an iconic being called Gabriele Chanel, a model, critical director, and marketing director. With the dynamic energy of the name, he became a luxury status. Thus, Chanel was established in 1913 and is relatively shorter than the two brands. Looking at the characters in history, there are people. A person who is pleasant to surprise the world with infinite deficiency and to make all ordinary things evenly. And a person addicted to that pleasure. Chanel was such a man.

In 1883, Gabri Chanel was born in a poor family in Saumur, France. The expression ‘born’ may be suitable because her parents have no interest in Chanel’s existence because of the extreme poverty that even the food to be eaten a day is not available on time. Her mother died of her world before she became her girl, and she seemed to see her as a baggage of her father. Perhaps in her thorough indifference, Chanel suffered her desires who wanted to look at me and raise their voices. She lived in her life constantly, loved, was united, betrayed, and surprised. The instability that penetrated her life was her driving force.

When her economic situation did not improve, her father left her 13 -year -old Chanel with her older sister, Abbey of Aubazine. And everything I saw and heard at the overlooked convent was deeply embedded in Chanel’s brain and became the source of brand aesthetics. Thus, the modern design with her black and white color resembles a nun suit, the logo resembles the stain glass of the convent, and the broach, which is colorful and hanging, resembles a ritual cross. Chanel’s 크레이지슬롯 12th year before he was entrusted to her convent, the Overnest Sister was the hometown of Chanel. The children entrusted to her convent had their own role, and Chanel’s role was to produce her nuns. There she learned the foundation of sewing. From then on, she seemed to have dreamed of having a vague Chanel that she had to do something related to her clothes someday.

But she was not satisfied with her life in her convent. She paid for the dormitory, and she rebelled against the discrimination between ‘paid students’ and ‘free student’, and her other students called her nuns as her mother. I didn’t say her in his mouth. She and she were punished for copying the Bible verses quite often because she broke the rules. So as soon as she became her saint, she dreamed of her freedom, and she quickly worked for her sewing company, taking advantage of her only skill, her only skill. And her peculiarity is that she sang in Cabare under the pseudonym of her childhood nickname, Coco Chanel. Perhaps there are two reasons. The first reason is that she had a strong desire to express herself in the environment of her oppressive convent, and the second was because her Kabare was the only place for her to meet her upper class greetings.

Her activities in her Cabaret, Chanel became very popular among her upper class people, and they often found her coco. But her singing skills were not so good that she did not call her in another karma and she did not have many stages enough to make her full -time. At the time, she thought Chanel would not be very bright her future. But she also came to Chanel. At the age of 23, she began to fellowship with Etienne Balsan, a regular customer. She and she soon got married with him. The father of the idea was a rich businessman who supplied uniforms to the army. Chanel has gained the opportunity to enter her upstream society that she has dreamed of in her dreams. Her idea of ​​her Chanel was a very careful idea of ​​her, and she presented her many dresses and jewelry, and Chanel was able to give her eyes and dignity. According to Coco Chanel: The Legend and the Life, published by the 2010 electrical writer Justine Picardie, Andre Palasse, known as the only son of Julia Bertha Chanel, is the idea and Chanel. It was said that he was a son. That’s why when his sister committed suicide at the age of 28 in 1910, he adopted and cared for him, and his legacy was also equally distributed with her two daughters. She was Chanel, who loved freely, but her mother could not be against.

-Invention of comfortable women’s clothing

At the same time, her love of Chanel did not stop. In 1909, Chanel was 26 years old, and she began to bloom her best friend, Arthur Edward Capel. Her wealthy ship entrepreneur and polo player, Capel, was the most intense love that would not be forgotten in Chanel’s memory, and the love continued in 1919 until Capel died in a car accident. The interesting thing here is that the idea was also aware of her desire and craved Chanel’s love as if they competed. One day, Chanel said, “I am leaving with Capel. Forgive me, ”she left. However, Chanel and Kalzan continued between their friends. And Chanel walked her lifetime with a necklace on the ring presented by Balzan. Capel, who won the competition, opened Chanel a luxury hat store in Paris. Chanel Modes, who opened in 1910 in Paris, was a victory, wearing her hat wearing her hat.

But she couldn’t be satisfied with this three years later, she opened Boutique, who handled casual clothing in Deauville, northern France. Chanel wished to settle with Capel in Dobil. But as Chanel, he was a free dating and natural wandering, and he refused it, and Chanel had to respect him. The boutique was successful with a light resort fashion. The representative product of it is women’s cardigan, and it is designed to be easily worn and naked in a generous size because of Dobil’s weather and wet. The cardigan imitated the knit shirt worn by the players for warming up at the Polo Stadium, which seems to have been inspired by Polo player Capel. Luxurious wives were enthusiastic about the cardigan, tired of the frustrating silk dress that clings to the clothes, and this success became the cornerstone of Chanel’s unique style that inserts elements of men’s clothing later.

Chanel then opened her second store in Biarritz, a high -end tourist resort city on the southwestern coast of France. At that time, Varitz had many Spanish aristocrats who had avoided the national war, and casinos were also popular. Chanel, who confirmed the economic power of these customers, has risen the price and has lost its money with high price policy. With the success of the second store, Chanel was able to pay back all of Capel’s investment. Is Dobil’s scenery too romantic and Capella was not by his side? Chanel fell in love again. The love with him, like Grand Duke Duke Dutri Pavlovich, was the main character, and his love with him continued after Capel’s death. Chanel’s reputation began to expand. As the demand of war materials soared due to the rapid growth of war goods due to World War I, which continued from 1914 to 1919, women were put into labor, and women were put into labor. I felt it. In particular, the clothes using thin and light jersey fabrics used in men’s underwear received a good response, and this two -piece in the 1916 Les Elegans Pariens magazine and the famous American magazine Harper’s Bazaar, The following year, it was introduced in Vogue.

In the midst of her success, there was always Capel at the center of her heart. Then Capel left her in 1919, she was suffering from a big time. She then remembered the building of Rue Cambon, which he bought a year ago. She is crazy to work on her comprehensive fashion store. In Paris, the center of luxurious fashion, Chanel adhered to comfortable fashion. Women who preferred comfortable clothes by introducing Chanel Line One Piece, which made it easier to move in her buttocks, a short sleeve jacket that is considered to be Chanel’s signature, two large pocket jackets, and a long and warm muffler. The desire of the desire was pledged. As the emergence of women’s clothing, Paris women were enthusiastic, and as a pronoun of comfortable women’s clothing, Chanel was able to expand the base of customers from existing rich to ordinary women. She said: “I understand women well. I wanted to wear clothes that I could wear comfortably when I was driving to women, but I didn’t have to give up femininity. ”

-The form

Chanel, which has become more capitalized by the brand’s propaganda, is able to make various attempts. One of them is Chanel No.5, who said in an interview with LIFE in 1952 that Merrill Lin Monroe was worn instead of clothes. In the 1920s, women used by women were largely classified into two categories. The first was the fragrance of the flower fragrance used by women who wanted to have a quiet and elegant image, and the second was a dull fragrance filled with musk scented by some young women in social or show business. Chanel, who felt the ring, tried to create a new form of fragrance for the new women who were actively participating in society after World War I. She delegated this task to her best steering company Ernest Beaux, and Ernest created a unique soap scent based on Jasmine by mixing 80 flavors instead of a single perfume for the first time. NO.5 used Aldehyde, which was rarely used at the time, which was used as a single scent, and it gave a feeling and strong impression, but it was mixed with other raw materials to create a strong fragrance that had not existed.

When Chanel scored a sample, Ernest numbered each sample from 1 to 24. The number 5 was a meaningful number for Chanel, because Chanel announced his first clothing collection on May 5. She strongly believed that the numbers brought him good luck. She and she resemble Capel’s cosmetics container and Crystal whiskey Tikenter. She was convinced that the perfume would cause a big blue, and she started viral marketing with a perfume on all Chanel’s stores before her launch and presenting perfumes that were not labeled to her socialists. Finally, NO.5, which was released on May 5, 21, will be hit with a unique design and aroma.

Two years later, in 24 years, Chanel achieved another innovation by introducing a costume jewelry based on imitation jewelry and imitation beads. Chanel usually maintained his own fashion that adds edge to black tones with various ornaments, but it was a pity that other customers wanted to imitate these fashions, but they couldn’t because of the expensive jewelry price. Then I thought. “Do you really need jewelry?” And she launched costume jewelry with various materials such as glass sculptures, mojo pearls, and plating silver, and even after she was released, she used this costume product instead of jewelry. And the trinkets were only additional props for fashion, but they also held a position that the jewelry itself did not mean anything. Karl Lagerfeld, which will be Chanel’s critical director, completed the Maximalism’s unique Maximalism, which is deeply inspired by this costume jewelry.

Two years later, 26 years later, the Eve of the Eve, which drew almost all the fabrics in dark black, released a little black dress, which is paradoxically more noticeable by using dark black during the gorgeous martial arts recovery. It was intentional, and the public was enthusiastic about Chanel’s innovation. In the same year, she introduced this dress as’ Chanel ‘s Ford’, which means that the dress is loved so much that it is called Paris’s uniform. As such, Chanel has become an icon of her time by using what has not been in the world once every two years as a tool for branding.

But for a while her Chanel’s darkness came. World War II hit the world. Chanel closed most of her at the time of the war and continued her long asylum, fighting her hotel. During her asylum, she was recognized as her associate role in that she worked with Nazi officials and cooperated with them. She actually she was arrested by the French authorities for the above reasons, but she was released as Churchill’s political grace. Nevertheless, she could not endure the stingy eyes of the citizens.

Her world seemed to forget her existence, but Chanel did not tolerate it. Chanel, who became her old man, squeezed her energy and utilized her existing brand heritage and opened her collection with her comfortable costumes. But her 54 years turned around, and the feminine clothes that emphasized her body lines were highlighted, so her officials criticized her collection, saying that she was behind the times. On the other hand, the American fashion world, in which the new women were holding the hegemony, praised the collection, saying that it was suitable for modern women’s needs. Anyway, in her collection, Chanel again informed her of her existence, and her topic proved. New Yorker described Chanel at that time: “The appearance of the senses, the dark brown eyes, the shining smile, the lively life. She was a twenty -year -old woman. ” Since then, she has launched a Chanel Suit using Tweed material from Scotland and a quilting shoulder bag with gold chain, which is still a representative product of Chanel. Through these two products, Chanel was able to recapture her fashion queen.

As evidenced by this, she was Chanel in 57 years she received the Fashion Oscar in Dallas, USA. Then Sunday, January 10, 1971. Chanel shouted at her bed in her bed. “I can’t breathe! Open the window! ” The surprised housekeeper ran to Chanel’s room. “Look at this, you die like this.” She was her last words. Chanel, who had stayed for 37 years, died at the age of 87 at the Ritz Paris. Since then, she has been buried in Lausanne, Switzerland, while Valencia has mourned many cultures, including Laurent, Pierre, and Salvador Dali. She says Chanel has been immersed in her creative activities until the year of her breathing year. It is really an incarnation of passion. Unlike Louis Vuitton and Hermes, her family management was recognized by her founder’s name than her founder’s name, Chanel was the core icon of her brand, so her absence of Chanel was seriously hit by her brand. I brought it. Jacques Wertheimer, who entrusted and operated Chanel’s perfume business and acquired Chanel House, deepened.

Bertheimer launched Chanel’s outbreaks as a product to seek reversal, but the market did not respond. Later, her son, Alain Wertheimer, advertised NO.5 with billions of advertisements, and the product began to emerges again with Chanel’s memories. Then he searched for innovative and delicate designers to replace Gabriel. At that time, his eyes came to the Paris Fashion Outsider Karl Lagerfeld, who was leading Chloe. Lagerfeld, who was appointed chief designer in 1982, tried to grasp the source of Chanel’s growth and saline under the judgment of the brand Chanel, and melted the popular culture element in the existing Chanel’s point to reborn Chanel. did. To date, Karl Lagerfeld is said to have reborn dead Chanel. Lagerfeld has studied the entire history of Chanel’s tweed suit, Chanel logo, Little Black Dress, Quilting Bag, and Custom Jewelry, and reflects key elements to reflect modern trends. He said: “Every time she makes her collection, she’s inspiration is her.” “My calling is not to maintain the reputation of the Chanel jacket, but to make it alive.” As he said, he has led the Chanel Empire for more than 30 years, and he was a true successor of Chanel, who caused an illusion that Gabriel Chanel remained in modern times. But the years were free, and he also became a star of the sky in 2019.

The next captain, Creative Director, is his only right -armed Virgini Beau, who has worked with Lagerfeld for 30 years. When Lagerfeld did her design sketch, she managed her atelier to make her clothes, and she trusted her so much that she took all the processes such as model casting and stage installation. Chanel’s CEO Alain Berit Heimer said. “We leave the creation of the collection for the collection so that Chanel’s founders Gabriel Chanel and Carl Lagerfeld can live and breathe.” Virgini and Chanel have been together for 32 years. None of the existing people will understand Chanel House as much as Biar. She is inheriting Lagerfeld’s calling and preparing to become a new legend by dedicating life to make Chanel’s vitality an immortality.

“To be a being that can’t be changed from anything, you must always be different.” If it’s not comfortable, it’s not luxury. ” I think these two Gabriel’s words best reveal the identity of Chanel. She spent her growth in her deficit and anxiety and decided to love everything in the world instead of hate the world. She loved many men, and she looked at all the women in the world with affectionate eyes and found what they really wanted. She and she loved art. She interacted with Picasso, Dali, Jean Cockto, Stravinski, Hemingway, Collet, Greta Garbo, and Marvo Rene Dietrich. did. And she did not reveal this, protecting and sleeping their pride. The world all over the death was sad. Lagerfeld also loved her, so she gave up her many things and kept her position as Chanel House until her death, and she added to her footsteps. I’m not a family, but I’m looking forward to the brilliant footsteps of Chanel House, who has been in great more than her family’s kite.

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